Mother’s Day is Sunday. Have you picked up a card for Mom yet? Or maybe some sweets to go along with it?

If not, Children’s Aid suggests that you head over to your local Rite Aid to get Mom something special this year, and while you’re there you can sign up for Rite Aid’s KidCents program. Children’s Aid is a proud participating charity and member of the KidCents community.

What is KidCents, you ask? It’s an opportunity for wellness+ with Plenti card holders to round up every Rite Aid purchase to the nearest dollar and designate a charity to receive that change. That’s right, you can support Children’s Aid mission to help children in NYC living in poverty succeed and thrive with a simple trip to the drugstore! If you aren’t already a wellness+ with Plenti card holder, you can sign up at the store or online. When you sign up, or if you already have a wellness + with Plenti card, please make sure to designate Children’s Aid as your charity of choice on the website! It’s that simple and you’ll be making a difference in the lives of the children we are so privileged to serve.

Children’s Aid’s KidCents program supports our Health and Wellness Division through which our agency provides children and youth with a holistic array of supportive services, from medical check-ups to programs that support young people’s mental health, all in an effort to ensure they have the ability to live healthy, fulfilling lives and can realize their boundless potential. Children’s Aid thanks the Rite Aid Foundation for selecting our agency as one of more than 360 charities who benefit from KidCents. So don’t forget about Mom this weekend, and don’t forget to sign up for the KidCents program and/or designate Children’s Aid as the beneficiary of your generosity!